Recording Spoken Data

Introduction Data collection is one of the most important aspects of research that requires a lot of effort and accuracy. There are a number of ways through which data can be collected and recorded from the field. For a long time, questionnaires have been very popular.Advertising We will write a custom essay sample on Recording Spoken Data specifically for you for only $16.05 $11/page Learn More They have been used as a way of gathering and recording data from the field. However, technology has brought in better tools that can perform this task better. Blaxter (91) says that that emerging technologies have redefined the way data is recorded. New gadgets have been invented that have the capacity to record and store very large amounts of data. Recording spoken data has therefore become very popular in the current research, especially in linguistics. Many researchers have found that recording spoken data is the most convenient way of maintaining originality in the primary data collected. In linguistics, it is possible that at times the respondent will not be in a position to respond to the questions in the desired language. When such spoken data is to be recorded in a written form, it would force a researcher to translate the information into the desired language. The danger of this translation is that the data may lose its original meaning. There is a possibility that in the process of translating this data, a word or a phrase may be distorted hence rendering the whole data inaccurate. When such data is recorded in its spoken form, it would maintain its coherence and this would help validate the final report. Moreover, when data is recorded in a spoken form, the researcher is able to draw more information by analyzing the tone of the respondent. The researcher would be in a position to discern such features as sarcasm in the voice hence control bias in the research. Cohen (126) says that unlike the written form, recording spoken data provides a rich source for the analysis process, because besides the message it carries, the researcher is able to analyze the respondents and determine the suitability of the response given. Increasing Relevance of Recording Spoken Data Research has proven to be the key to solving most of the issue that bedevil our society. Many scholars have set forth to research on various issues with a view to coming up with solution to various issues. In this path, researchers have raised many concerns that hinder the process of gathering data.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More One of the main concerns that have been raised is that some of the researchers are blind. These are individuals with the ability to conduct a meaningful research, but because they lack the sight, which is very vital in every single activity of human being, they find that it is practically impossible to conduct a research. E mergence of tools like audio recorders has proven to be the solution to this problem. With this device, a researcher who lacks sight can easily use it to record information for later analysis. The researcher can later analyze this recorded data at his own pace, allowing him to replay the record to clarify an issue that he did not get properly. Moreover, it allows the researcher to conduct the research at a faster pace. Because of this, recording spoken data has gained popularity among the blind. Greenfield (78) asserts that linguistics is a very rich field. For a researcher in this field, it is of importance to realize that there are numerous languages. In a small region, numerous languages that are so different in structure can exist. When data collection is done on a different language from the language used in data analysis, care should be taken to ensure that the process of translation do not change the meaning. This scholar gives an example of a possible distortion of a word or a phrase in the process of translation. Among the Kelnjin of the Eastern Europe, the word tong’ means an egg. However, the word also means a spear. This scholar gives an example of the following sentences. Alex ong’ieo tong’ nikech enkech (Alex bought an egg since he was hungry). (Rasinger 8) Alex ong’ieo tong’ mar lueny (Alex bought a spear for war). (Rasinger, 8) The two sentences are very different. The main issue is the purchase of this item referred to as tong’. In the first clauses of the sentences, the two words are very similar (Alex ong’ieo tong). It is therefore impossible to deduce which of the two items (spear or an egg) was bought. The meaning would only come in the second clauses. The second clause of the first sentence says nikech enkech (since he was hungry). We therefore overrule the possibility of spear because it cannot solve the problem of hunger. However, another twist comes in this sentence. Just like in Engli sh language where anger and hunger have similar pronunciations, the words enkech and ankech, which means he is hungry, and he is enraged in Kelnjin language, have similar pronunciations. In a spoken form therefore, the word tong in the first sentence could as well mean spear, for an enraged man would need a spear for war, not an egg. Recording this data would call for a prolonged explanation by the respondent in order to make the meaning of the word clear. Such complexities in language has made recording of spoken data more popular in linguistics. As Wilsen (87) observes, even a researcher who understands a language may risk misinterpretation in case an elaboration of a sentence with a word that is ambiguous is not done. A researcher recording data in a written form in the above-mentioned language risks making dangerous mistakes, say in the first sentence.Advertising We will write a custom essay sample on Recording Spoken Data specifically for you for only $16.05 $11/ page Learn More He may erroneously record that Alex bought a spear because he was enraged, while what the respondent meant was that Alex bought an egg because he was hungry. When analysis is done on such a data, the result would be completely irrelevant and the effect of this can be adverse. If action is to be taken on the findings and recommendation of such a report, Alex may be put to task over an issue he completely do not understand. Having realized this shortcoming of the written data, many researchers have fallen in love with recording spoken data the way it is. Many researchers currently prefer recording such spoken data the way it is for a later analysis. Because of the large storage capacity of the audio recorders, the scope of the research is always broadened. The researcher would be in a position to probe the respondent more and get to the gist of the information. As Milroy (23) observes, recording spoken data is the modern way of recording data that resear chers have come to embrace because it is not only a faster method of data collection, but also an efficient way of ensuring reliability and validity of the research. Problems Associated with Recording Spoken Data Although recording of spoken data has been lauded by many researchers as one of the best ways of data collection and storage, it comes with a number of challenges. Dornyei (46) says that the strongest points of this technique of data collection are its source of weakness. This scholar points out one such advantage of this approach of data collection as the freedom it offers the researcher. This advantage comes with numerous challenges that can make a given process of research collect very irrelevant data. According to this scholar, linguistics as a discipline is very interesting. Once an individual sets forth to conduct a given research in linguistics, chances are high that he would meet information that are very interesting but irrelevant to the topic at hand. If caution i s not taken, such a researcher may get so involved in an irrelevant research that would not be of use. When analysis is to be done, such a researcher would come to the realization that the information he or she has is junk.Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More It would now demand that the researcher picks substance from the junk information, or even conduct another research. Wray (19) shares this opinion. He says that recording spoken data would demand a lot of discipline on the side of the researcher. The researcher would avoid being carried away by interesting but irrelevant information that is available in the field; otherwise, he or she would risk having data that is of no use. Another challenge of recording spoken data is lack of specificity. When a respondent is not restricted in the answers he or she provides, there is danger of having data that is full of speculation, but limited in substance. Such a data would be difficult to analyze because it would be lacking the important explanation needed and instead provide unnecessary information. Mason (110) says that unlike written research that uses pen and paper, recording spoken data uses electronic gadgets. The propensity of such electronic gadgets experiencing failure is much higher than experiencing a failure with a pen and a paper. Such failures may be due to power failures, complexity of the gadget or lack of expertise by the researcher. Unlike a pen that can easily be replaced in case of a failure, some of these tools used in recording spoken data cannot be easily replaced and in case of a failure, the researcher would have no otherwise but to call off the interview. This is very dangerous because at times a researcher may fail to get another appointment with the respondents who were to be interviewed at that particular time. Some of the recently invented audio recorders are so sophisticated that it would require a lot of time taken to understand its usage properly. This may take unnecessarily long time, which would have been used in the analysis process. How to Minimize the Problems Every research has its own challenges. Milroy (25) says that the most important aspect of a research is that the researcher should know how to handle his own ‘ratsâ€⠄¢. By this, this scholar means that in every research, there would be challenges. A researcher should be in a position to identify such challenges that are unique to his or her research and formulate custom-made solution on how to address such challenges. Recording spoken data comes with a number of challenges as stated above. It is important that a researcher understands these challenges and define the best ways of mitigating them. This paper would discuss some of the general ways that the above-mentioned problems can be minimized if success were to be achieved in any given research that involves recording spoken data. One of the main concerns raised about recording spoken data is the possibility of the researcher deviating from the main topic of the research. This problem can be minimized by setting question to be responded to and allocating time to each question. It would also require discipline on the side of the researcher. Discipline in the essence that no question would be a sked outside the field of study however interesting a researcher may find it. The researcher should also be keen enough to detect if the respondent has deviated from the topic of concern, in which case, the researcher should kindly direct him or her back to the focus of the research. During the process of data analysis, the researcher should further scrutinize the response of given by the respondents by analyzing their tone and other audio features of the data to eliminate possibilities of bias in the research. Another concern that may arise when using this method of data collection is the possibility of failure of the gadgets themselves. To minimize this challenge, it is required that a researcher should test and confirm that the gadget is in a good shape and can perform expected duty within the desirable duration. If possible, alternatives should be carried so that in case of failure, the research would continue using the alternative means that are available. The issue of technica lity of the gadgets can be addressed well before the research begins. When complex gadgets are used to collect data, it is important to ensure that the researcher develops a deep understanding of the gadget. The researcher should be aware of possible mechanical and electrical problems that can arise while using this gadget and the possible means of rectifying such errors. Before a researcher sets forth to conduct a study, care should be taken about the tools to be used in the field. A researcher should avoid complex gadgets that may bring difficulty in data collection. As Dornyei (51) simply puts it, a researcher should avoid carrying any tools whose usage is still a dream to him or her. Appropriateness of Recording Spoken Data as a Method of Data Collection According to Rasinger (20), data collection process is a very important stage of a research. This scholar holds that data collection process must be handled with appropriate care to eliminate any possible error. An error that oc curs at the analysis stage can easily be detected and rectified. However, if this error occurred at the field during data collection process, it might not be possible to detect it unless the researcher revisits the field again. Appropriateness of a method of data collection is therefore of great importance. According to Milroy (42), recording spoken data is one of the most appropriate methods of collecting data in the modern research. The need for accountability in the researches has increased in the recent past. Every researcher has the responsibility of publishing report that he or she can substantiate. Such may call for certain actions to be taken on the item under the study. If these recommendations are taken, it is expected that the result would bear positive fruits as suggested in the report. Recording spoken data has one main advantage of maintaining originality. The response is not changed and a researcher can reply such recorded tapes for clarity purposes. As Dornyei (56) n otes, a research that involves linguistics may find this approach very effective. As this scholar asserts, language is learnt by listening and speaking, and not be writing. At Chinese may take a lifetime learning to write French. However, he or she would never be in a position to speak the language unless he or she listens to a person speak the language and he or she makes an effort to speak it. When data collection is done using recording of the speech, this data can be very valuable in a class that learns that language. Other than the results gotten from the analysis of this data, a researcher would find this data useful in making others understand the language. Listeners would be able to understand the dialect, emphasis on the words, phrases and clauses, and the entire sentence. Mason (115) further says that with the invention of data recording tools like video recorders with the ability to record audiovisuals, a researcher’s work is made easier. During the process of data presentation, a researcher may use slides to show both the audio and the visual aspects of data to enhance clarity. In linguistics, users of such reports (especially students) would find the audiovisual data very important. With audio is accompanied by visuals, it becomes easier to understand a language for those who are beginners of the language. This method is also appropriate because the modern data analysis tools support it. Spoken data can easily be stored in the computers and the responses assigned specific values. Computers have in-built formulas that can be generated to analyze this data as per the assigned values. It eliminates the need for papers, which can be bulky and cumbersome to carry around. The ability to transfer this data directly into the computer from the device used in recording data (like video or audio recorders) saves the time that a researcher would have used to transfer this data manually into a computer. For a long time, questionnaires were very popular in data collection. This was because it could be delivered to the respondents and be picked later, say after a week. However, the effectiveness of this method has significantly reduced due to the increasing commitments of people. Greenfield (82) reports that an emerging crop of individuals, who have the allure to work for over 110 hours a week, can utilize the tool well. Such a person is left with approximately six hours in a day to sleep, eat, socialize and do all that is not related to his or her job. Such a person may not have time to go through a questionnaire. Recording of spoken data would be the most appropriate as it would take the least time of such heavily scheduled individuals. Conclusion Recording of spoken data is a relatively new method of collecting data from the field. The emergence of gadgets that are able to record sound has enabled modern day researcher collect data using this method. As is seen from the above discussion, recording spoken data has gained relevance , as many current researchers prefer it to the use of questionnaires. This is because of some obvious advantages it has over other methods. One such advantage is that it maintains originality of the data. The respondents’ answers are taken the way they are without any paraphrasing or translation. This further enhances reliability and validity of the research. This method is also time saving hence allows the researcher more time to conduct the analysis of the data. It is very appropriate among the linguistic researchers for the recorded data can be used directly to teach beginners of a particular language. Although this method is very advantageous, it comes with a number of challenges. One such challenge is the high propensity of deviation from the topic in focus. A researcher can easily be carried away and deviate from the focus because the respondent is allowed to narrate the scenario. The gadgets used in data collection may also fail, drawing the research into a halt. This can jeopardize the success of the research. Having realized this, researchers have come up with ways through which the above-mentioned shortfalls can be addressed. One such remedy is that the researcher should be disciplined enough to maintain focus on the issue at hand. Works Cited Blaxter, Lorraine. How to Research, Buckingham: Open University Press, 2001. Print. Cohen, Louis. Research Methods in Education, London: Routledge, 2000. Print Dornyei, Zoltan. Research Methods in Applied Linguistics, Oxford: OUP, 2007. Print. Greenfield, Tony. Research Methods for Postgraduates, London: Arnold, 2002. Print. Mason, Jennifer. Qualitative Researching, London: Sage Publications, 2000. Print. Milroy, Lesley. Sociolinguistics: Method and Interpretation, Oxford: Blackwell, 2003. Print. Milroy, Lesley. Observing and Analyzing Natural Language, Oxford: Blackwell, 1983. Print Rasinger, Sabastian. Quantitative Research in Linguistics: An Introduction, London: Continuum, 2008. Print. Wilsen, John. â€Å"The sociolinguistic paradox: data as a methodological product.† Language and Communication, 7.1 (1987): 161-77. Print. Wray, Alison. Projects in Linguistics: A Practical Guide to Researching Language, London: Arnold, 1998. Print This essay on Recording Spoken Data was written and submitted by user Omari Diaz to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Phrasal Verbs

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Internal And External Fit Of Coca Cola Established in 1886, the Coca Cola Company operates in more than 200 countries markets more than 500 brands 3,300 beverage products. The Coca Cola Company explains its operations system this way. We are a global business that operates on a local scale in every community we do business The company believes its strengths lie in their ability to have a global reach at the same time have a local focus. The company has more than 300 bottling partners worldwide. The Coca Cola Company manufacturers sells concentrates, beverage bases syrups to bottling operations; owns the brands; is responsible for consumer brand marketing initiatives. The bottling partners manufacture, package, merchandise distribute the finished branded beverages to their customers vending partners, who then sell the Coca Cola products to consumers. Organizational Strategy Product/Market Focus Coca cola is a company that knows that their main priority is to reach their products to the customers. Coca cola focuses on improving the product itself either by design, taste, ingredients, size, convenience, and many other factors. Coca-Colas target market satisfies a wide variety of cultural consumers around the world. Moreover, their products target people who are health conscious and people who are on a diet. Their products do fit all age groups from the young to the old. There are Coca-Cola products for the athletes who train for a sport, such as Powerade (Coca-Cola Product). Also, this company has focused on people who need coffee in the morning before they go to work. Coca- Cola owns a joint venture with Illycaffe, Italy coffee brand which is primarily for the people who are coffee-lovers. The focus of this market, Coca Cola, is applicable to both male and females. 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Many consumers who do enjoy coke as a soft drink, there would be a higher probability for a consumer to try a can of diet-coke due to brand awareness. Rationale: Coca Cola Company wants to continue focusing their needs for consumers with regards to delivering innovative food products which includes energy drinks, vitamins, and antioxidant drinks. Furthermore, Coca Cola is focusing on creating a healthy and active lifestyle that is more adaptive to consumer behavior. Coca cola is working with their bottling partners to enhance customer relationships and make their products widely known and distributed everywhere. Growth Strategy/Goals Hard goals In terms of its growth strategy, which is their market position in the beverage industry, Coca Cola Company is concentrating in opening more opportunities in developing markets by leveraging the scale reach of the Coca Cola system to shape capture value. The company intends to accomplish it by sharpening their execution at the point of sale and expanding the brand portfolio. The company has projected that these developing markets are expected to contribute approximately 20 percent of incremental population growth over the next 10 years. Personal expenditure per capita in these markets is expected to increase by 65% over the next decade. Furthermore, Coca Cola company anticipates that developing markets will contribute approximately  ¼ of the incremental unit case volume by 2020. Rationale The coca cola companys long term growth strategy of investing in emerging markets, is related to the Coca Cola Company projections in these markets. The CCC attributes this to a positive correlation between wealth and the increase in consumption of Nonalcoholic ready-to-drink(NARTD) beverages. From now to 2020, more than 1 billion people will join the middle class, and the per capita wealth for individuals will increase by nearly 30 percent. They have the ability to invest in new plants in places like china India. Over the next 3 years Coca Cola company plans to invest $2 billion, 3 new plants are expected to be finished in that time period. The company clearly understands in order for intended strategy to be attained, consumer access and system alignment is key to their growth in these emerging markets. This means placing more coolers throughout these countries, in order to drive on-the-go consumption. Soft goals The Coca Cola company is also encouraging their partners in the value chain, to enhance their soft skills within these developing markets. The company is focused on growing annual consumption of beverage products. The company intends to work with its bottling partners to establish new customer relationships grow existing ones, from street vendors restaurants, to large-scale grocers. Rationale The reason why the CCC emphasizes the development of soft skills, the Coca Cola Company has a vast distribution network to contend with. To remain a leader in the beverage industry, communicating with its partners along the value chain is an important aspect of their continued success in the beverage industry. As I have said, Coca Cola Company has a huge distribution network and it is one of the best distribution network in the world, nobody in the beverage industry can match this tremendous asset. Another reason why the Coca Cola company is successful in its core activities, stems from its mission, vision values. This is the source where the CCC can attribute its success, its long-term strategy to become the most widely available consumed soft drink in the world. Perhaps the following statement which comes from the CCCs mission, vision values strategic outlook can be deemed a poignant assertion. The world is changing all around us, to continue to thrive as a business over the ne xt ten years, beyond, we must look ahead, understand the trends forces that will shape our business in the future move swiftly to prepare for whats to come. We must get ready for tomorrow, today. Mission This is Coca Colas mission statement To refresh the worldà ¢Ã¢â€š ¬Ã‚ ¦To inspire moments of optimism and happinessà ¢Ã¢â€š ¬Ã‚ ¦To create value and make a difference. Coca Cola company mission statement clearly defines the purpose for which and reason why they exist as an organization. The employees must be feel they are a part of an organization that knows where it is heading, in terms of the language it uses with their mission statement. to create value make a difference resonates with belonging to an organization, that wants to create a culture of empowerment and continuous improvement. Vision Coca Cola Companys vision statement is a guide to what the company needs to accomplish so it can achieve sustainable and quality growth. The CCC vision statement is based on what we will call the six Ps (people, portfolio, partners, planet, profit, productivity) People: Be a great place to work, where people are inspired to the best they can be Portfolio: Bring the world a portfolio of quality beverage brands that anticipate satisfy peoples desires needs. Partners: Nurture a winning network of customers suppliers, together we create mutual enduring value. Planet: Be a responsible citizen that makes a difference by helping build support sustainable communities. Profit: Maximize long-term to shareowners while being mindful of our overall responsibilities. Productivity: Be a highly effective, lean fast-moving organization. Culture of CCC This quote epitomizes their culture: Our Winning Culture: Our winning culture defines the attitudes and behaviours that will be required of us to make our 2020 vision a reality Such is the importance of the Mission Vision of the CCC, I believe it is important to include the culture of this company. Because the culture shapes the attitudes behaviours of the everyone that works for the organization. The Coca Cola Company is identified with having a strong culture The CCC has incorporated the culture with their 2020 Vision, which is a long-term strategy aimed to be a RoadMap for understanding the trends and forces that will shape their business of the future. The CCC says it is a preparation of whats to come designed to seize on opportunities once they have been identified. This roadmap is based on winning together with their bottling partners. Values of The CCC Live Our Values: Our values serve as a compass for our actions and describe how we behave in the world. Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be, it is up to me Passion: Committed to heart mind Diversity: As inclusive as our brands Quality: What we do, we do well Values as we understand, act as a guide for our individual actions and group behaviour. They are the moral compass in our every day interactions with the internal external environment, customers, associates, public, family, friends, and institutions, Rationale The Coca Cola Companys mission, vision, culture, and values, defines and shapes the companys objectives into measurable expressions of what the organization intends to achieve. They include a mixture of hard and soft goals, the hierarchy or top management at Coca Cola Company understands they have to develop a blueprint that employees and the bottling partners can follow and identify with being successful in their business. One striking example comes from their vision statement one of the six Ps, which states, People: be a great place to work, where people are inspired to the best they can be Another vision statement says Partners: nurture a winning network of customers suppliers, together we create a mutual enduring value The CCCs vision, culture and values create an atmosphere of individual attainment and group accomplishment. Where the essence of individual talent is nurtured and encouraged, and group effort is identified as an important contributor to the goals of the CCC. Core activities The value of change plays an important part in the core activities of the Coca Cola Company because the company relies a lot in its suppliers, the bottles companies and the people selling the product. The suppliers are from people they get there ingredients like sugar, coffee, citrus around the world, the water they use in the process of making the beverage to the people in charge of the packaging.. Then come in role the Coca Cola system which is basically where first the company produces the beverages and then comes in play the bottling partners. They are independent bottling partners in charge manufacture, package and distribute the final product. Finally there is the selling the beverages process where the final products are taken to the warehouse for being distributed to retail outlets. The products are then distributed to the customers that are supermarket, convenience stores, restaurants, etc. And also to the vending machines and coolers that are place in strategic locations to reach all customers. And that way the product finally reach the consumers, around 1.6 billion time a day are the products consume Coca Cola Company depends a lot in other part to take the products to the consumers. They treat them with respect and importance and make them realize the importance of their work to the coca cola system. They have been using this system for years and so far had work perfectly. They are focus in the need of the consumers, the customers and the franchise partners; they think in terms of globalization, they are always aware of change. They also use an aggressive marketing strategy. Almost everywhere and in the most important events you can see a Coca Cola logo, they have billboards, commercials, products that will be associated with Coca Cola. Rationale The core activities are an important play for the company because if what makes them different from the rest of the company. They depends a lot in the suppliers the bottling companies and the customers. They play in an important role in making the product as the suppliers give them the prime materials. Then there are the bottling companies that are play an equal significant part, they are the package where the product is deliver and if you can see the bottle of the products of the company are immediately associated with the company. For example Coca Cola has a unique bottle design that everyone in the world with associate or recognized. Value Proposition Coca -Cola Company is an organization which provides value for their consumers and customers. Customers are their energy source for this organization. Creating the value starts with their coca cola products. Hence, this can greatly be achieved by greater variety of brands, pricing, packaging, and affordability. In addition, Coca-Cola products do focus on the customer lifestyle in terms of satisfaction. For example, if a person were to be on a diet, well there is diet coke. Hence, Coca Cola does engage in the customer needs in terms of the product. Coca- Cola has over nearly 400 brands (including water, juice, teas, coffees, energy drinks, and especially sodas) and wants to engage consumers to try something refreshing and new. It really comes down to choices for consumer in terms of coca cola products. Coca-cola brands include Fruitopia, Fanta, Sprite, Dasani, Nestea, Powerade, and many more brands. One of Coca-Colas slogans was Open Happiness. This slogan was represented to the consu mers and was meant to letting the consumers enjoy their products. Coca Cola is able to meet todays non-alcoholic beverage needs of consumers. Coca Colas current value proposition is The Coke Side of Life which represents happiness when you open up a can of coke or any other Coca-Cola product. The Coke Side of Life explains that it is an enjoyable, comfortable, and sociable environment when one actually consumes a Coca-Cola product. Rationale: Coca Cola Company continues to work on research/development and focus on making new products. For instance, a can of coke has a secret formula that will be difficult to imitate. Coca Cola products are significant because they make each product unique. Internal Fit/Factors Porter 5 Forces Analysis Threat of Entrants Coca-Cola does have a lot of competitors in the soft drink industry. The threat of entrants is low for the soft drink industry. There are very few entrants who can compete with Coke. In addition, a barrier to entry when entering the soft drink industry would be a high capital investment. If you dont have that high capital investment it would be hard to enter the industry. Coke nearly earns 48% of the soft drink industry and there are no competitors that are nowhere near coca colas distribution. Coca-Cola has over 500 brands of products which are potentially substitutes. To get the point, the buyer can switch from one product to another at no cost under the Coca Cola brand. Nowadays, consumers are really being health-conscious about their health. So they may not be interested in soft drinks but look at tea, juices, milk and even water. Certainly, Coke does have these products on hand. If Coca Cola decides to increase most of their product by a $0.50 increase, it would be very likely, consumers would buy Pepsi products. Coke can lose its profits margin and can have a major impact on the trademark itself if they increase prices. Price is a huge factor to take into consideration with regards to other entrants. The challenge for this organization today and the future is to focus private companies because they can imitate the products and put cheaper prices. Private companies currently earn 14.4% of the soft drink industry. Having strong barriers prevents from this rising situation to happen. One strong barrier to entrant that prevents from coming would be distribution channels. Coca cola has their products everywhere on their store shelves which make it accessible to consumers while new private companies will have a hard time selling their products to wholesalers, retailers, and distributors. Rationale: Entrants are slowly rising to the carbonated soft drink industry and as organization must find new barriers. Coca-Cola should continue to develop their brand loyalty worldwide and convince consumers to have reliability in their products. Barriers to entry One of the 5 forces that shape the soft drink industry is barriers to entry. The Coca Cola company says on its website it is facing strong competition from well-established global companies and many local participants. For this particular industry, the competitive forces are benign, (favourable). Most of the companies in the soft drink industry are profitable. The Coca Cola companys main competitors are Dr.Pepper, Nestle and Pepsico. These companies definitely have the advantage over there competitors. In porters 5 forces, Porter refers to supply-side economies of scale, where firms such as the CCC and Pepsico can produce at large volumes enjoy lower costs per unit because they can spread fixed costs over more units, employ more efficient technology, or command better terms from suppliers. According to Porters article, supply-side scale economies deter entry by forcing the aspiring entrant either to come in the industry on a large scale, which requires dislodging entrenched competito rs. How does a newcomer circumvent the barriers to soft drink industry? Perhaps create new distribution channels of their own. Creating a niche market for their drink in the form of marketing to a certain segment in the soft drink industry. Competitive Rivalry Competitive rivalry is between two main competitors the Coca Cola Company and Pepsico to satisfy the taste of consumers in this industry. Last month Beverage Digest reported that Pepsi-Colas market share fell 0.5 percentage point while Diet Coke slipped just 0.1 percentage point in the U.S. supermarkets, convenience stores and other retail outlets. The two companies have fought over the past decade to win market share from one another as overall sales dropped. This relates to Porters article on the 5 competitive forces that shape strategy. There is an intense rivalry between these two companies. According to porter high rivalry, limits the profitability of the industry. The Coca Cola Company and Pepsico are competing based on brand image. Power of the buyers One of the 5 forces of porter is buyers the power of the, for Coca Cola Company the power of the buyers is high. They play an important role in the Company process because they are part of the distribution process of the company. They play an important role in distributing the system so it can reach the consumers. They are part of the company and the process. They are part of the strategy used by the company. Power of the suppliers Another of the 5 forces of porter is the suppliers. As well they play an important role in the company process so they have a high power. They have a high power because they also play an important part of the process of the soft drinks. If they decided to boycott the company it will caused them serious damages. There will be a cost to switch suppliers because they will have to build a relationship since 0 and might lost incomes for doing that. External Fit(Diamond E. Model) Management Preferences The senior management team wants to increase the efficiency and effectiveness in the production and bottling sector. With regards to economies of scale, Coke continues to increase production at a low cost. As production of Coca Cola products increase, the cost of producing each unit falls. Moreover, the senior management continues to think about new products (in addition to their 500 products), develop beverages, make new programs and promotions, and meet the needs of customers. The senior management continues to strive for sustainability in their organization. Coca cola recently launched their plant bottle packaging, which basically means they have created their PET bottles from plant based materials. Hence, makes their product 100% recyclable. Muhtar Kent, chief operating officer continues his obligation with sustainability. In 10 years, he plans to reduce coca colas emission by a half. To continue improving performance, Coca-Cola continues to update their technology with regards to quality control. As well continue using better material for their products. In addition, this organization is starting to develop their products in rural areas of the world. The senior management team wants to let consumers know that they are the most trusted carbonated soft drink company and strive to achieve leadership in corporate sustainability. Rationale: The main preferences for Muhtar Kent, CEO, wants to develop and raise their brands, enhance revenue growth and increase productivity within their products. Resources The resources on the Coca Cola Company according to the Diamond E. Model are first the all the resources that the company have to keep on growing and innovating. From the shareholders to the investors, etc. The company has used many of these resources to create healthy products or bio friendly products. They are aware that many of their ingredients comes from the environment and the nature so they are trying to created a friendly environment where the environment is being look after. They have different programs that are meant to help the environments to maintain the natural resources of the land. This is very important because if one of the products they use is gone they wont be able to produce the product anymore. Organization What is the structure, leadership and unique features of the Coca Cola Company in relation to Fry/Killing Diamond E Model. It is what is referred to as the Coca Cola system, which comprises 300 bottling partners worldwide. The coca cola system operates through multiple local channels, the company manufactures and sells its concentrate, beverage bases and syrups to bottling operations, owns the brands and responsible for consumer brand marketing initiatives. The bottling partners manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell the products to consumers. It is no wonder the coca cola company has one of the best distribution systems in the world and the ability to penetrate in markets where no company can duplicate is attribute to the structure and leadership at the Coca Cola company. The other unique aspect is the relationship it has with its bottling partners, who in turn works closely with customers, like g rocery stores, restaurants, street vendors, convenience stores, movie theatres, and amusement parks to execute localized strategies developed in partnership with the company. Part2 The strategic job we chose for our organization was Brand manager and the requisite job we chose was a Truck Driver/Vending Machine Supplier. Requisite Job at Coca Cola: Truck Driver/Vending Machine Supplier The requisite job for the Coca Cola company we agreed to use was the truck driver/vending machine supplier. This type of worker requires high school education, has to be licensed to drive a truck, may involve some lifting and moving heavy case of soft drinks. It would be an asset to be in good physical condition. But it is not a requirement. The job incumbent must be personable, because you are dealing with customers and consumers of the company on a daily basis. It would be ideal to hire from within the company a group of truck driver/vending machine suppliers, but due to the supply of this type of worker. We will hire from outside the company. It is easy to hire from a pool of truck driver/vending machine stockers. Duties -Responsible for delivering product and filling vending machines at all points of availability. -Collects and is accountable for money -Check accuracy and stability of the load -Restock machine to proper level, maintaining accuracy in stock levels -Invoice and collection of monies -Securing company assets -Ensure the machines are clean and in good working order -Ensure compliance with regulatory and company policies and procedures -Settle all accounts daily -Ensure product codes and Health codes are adhere to -Report damage to machines -Load supplies in a vehicle, such as a truck -Establish and maintain good customer relations with business owners and operators Knowledge/Skills/Attributes/other attributes of a Truck Driver/Vending Machine Supplier Knowledge -knowledge of the English language -Able to provide customer service and interpersonal relationships on one on one basis. -able to provide and identify customer service needs in a group dynamic situation. -being able to evaluate quickly customer service needs and know how to meet those needs -knowledge of simple mathematics and statistics -knowledgeable of relevant equipment and company safety policies and procedures. -able to understand and read provincial regulations, regarding the safe operation of a vehicle Skills -active listening -speaking -Critical thinking -Coordination -Service orientation -Judgement and Decision-making -Writing Abilities -Oral comprehension -Good Vision -Ability for good oral expression -Speech clarity -Written Comprehension -Control Precision -Depth Perception Other Attributes -Ability to perform and work directly with the Public -Able to deal with external customers -Able to have Face-to-Face discussions -Able to work with a group or team -Is able to work outdoors, exposure to all types of weather -Able to handle the daily contact with the same people in a professional and polite manner Labour Market for a Coca Cola Truck Driver/Vending Machine Supplier Based on the duties and KSAOs of this type of work at the Coca Cola company. We are not just looking to hire any driver. They need to have the experience in dealing with customers and the public. They must be committed to working for the company, because we are going to be testing the potential hirees. The testing will be based on questions about our companys occupational health procedures and equipment operation. The potential hirees will be tested on English language proficiency and Mathematics problem-solving etc They will also be quizzed on customer service skills. What type of interpersonal skills do they possess? This type of job consists of daily contact with customers and business owners. We will give provide further training for those drivers/vending suppliers at the companys expense. Based on these requirements for the job, we will need to find certain individuals that possess a high school diploma, with a clean driving record. The company is confident that we will find the se talented people to come and work for the Coca Cola company. The CCC will provide the additional training to enhance skills such English, written and oral comprehension. The training will also involve a simulation of driving a Coca cola delivery truck. How to handle tight corners for example, or driving on the highway, avoiding dangerous maneuvers, while changing lanes. We at Coca Cola believe we can, attract and retain this type of driver. They will go through Coca Cola University, and once they complete their goals with a certificate. They will have the ability to work anywhere in Canada and the U.S. The company believes by showing that commitment and belief to our people in this case, our truck driver/vending suppliers, we have created a our own market. Benefits The benefits are: -Training: at the Coca cola university for only selected hirees. -Health, Dental, Vision Plan -an employee who requires work-life balance, can ask for it. This might involve parental leave or personal leave program. It is our belief at our company that we have invested time and training for our employees, in order to retain and attract future employees this is one benefit at the coca cola company will a mainstay. We also have wellness programs, so our employees have the option of going into a fitness program at the no cost to them. We have financial planning benefits that our Truck driver/vending suppliers can take advantage of, so they can plan for the a secure future for their families. Compensation We would start the new hirees at $13 hourly rate,work, after one year to $15/hr- enventually topping at $30/hr. The performance pay would be based on individual performance. We are designing the merit bonuses into the compensation package. One form of a bonus incentive could be showing up for work consistently. Or we could gear it to production like serving a number of vending machines or a certain number of clients. The other options are, since this type of work involves excellent customer service skills, we could start to give bonuses to employees who score high on customer service. Another type of bonus, could be about minimizing errors by truck delivery personnel on the most efficient routes for delivering products of Coca cola. We would also encourage the participation of employees on what type of bonuses they like to attain. Research has shown that employees who work to challenging but attainable goals, especially when they had a role in formulating these goals-outperform those without specific work goals Recruitment It is our belief that the best form of recruiting for future truck delivery drivers is externally. Although we will encourage the input of our present employees about their ideas on who would be an ideal candidate, people they know. We trust our employees input, this method of HR forecasting may not be sophisticated but it assures the involvement of our employees for this type of work. It also ensures the employees, that the company has invested this much training and time for their personal development, they become part of decision-making. External recruit reduces our HR costs somewhat, but the investment we make in the training we provide is offset by performance bonuses and compensation packages. The company becomes profitable because of our incentives and the commitment by our truck driver/vending suppliers. PAQ Based on the type of work is involved in becoming a Truck driver/vending specialist, we believe the PAQ method for analyzing specific techniques of this job will be sufficient. It is a structured job analysis checklist of items or job elements used to rate a job. The PAQ method will co

The Theatre Metaphor in The Tempest :: Tempest essays

The Theatre Metaphor in The Tempest    The theatre metaphor also helps to explain why, in the last analysis, Prospero has to surrender his magical powers. Life cannot be lived out in the world of illusions, delightful and educative as they can often be. Life must be lived in the real world, in Milan or in Naples, and Miranda cannot thus entirely fulfill herself on the island. The realities of life must be encountered and dealt with as best we can. The world of the theatre can remind us of things we may too easily forget; it can liberate and encourage youthful wonder and excitement at all the diverse richness of life; it can, at times, even wake people up to more important issues than their own Machiavellian urge to self-aggrandizement, and, most important of all, it can educate us into forgiveness. But it can never finally solve the problem of evil, and it can never provide an acceptable environment for a fully realized adult life.    Prospero, as I see it, doesn't start the play fully realizing all this. He launches his experiment from a mixture of motives, perhaps not entirely sure what he going to do (after all, one gets the sense that there's a good deal of improvising going on). But he learns in the play to avoid the twin dangers to his experiment, the two main threats to the value of his theatrical magic.    The first I have already alluded to, namely, the danger of using of his powers purely for vengeance. Prospero, like Shakespeare, is a master illusionist, and he is tempted to channel his personal frustrations into his art, to exact vengeance against wrongs done in Milan through the power of his art (perhaps, as some have argued, as Shakespeare is doing for unknown personal reasons against women in Hamlet and Lear). But he learns from Ariel that to do this is to deny the moral value of the art, whose major purpose is to reconcile us to ourselves and our community, not to even a personal score.    The second great threat which we see in this play is that Prospero may get too involved in his own wonderful capabilities, he may become too much the showman, too proud of showing off his skill to attend to the final purpose of what he is doing.